Auto-Converting. Genuine Fun.

Introducing the world's first auto-converting, interactive, programmable, voice-activated, mobile controlled Optimus Prime Robot. In collaboration with Hasbro, Robosen brings your favorite TRANSFORMERS hero, Optimus Prime, to life with a fully immersive experience through voice-activated actions, mobile app controls, and endless hours of creative and fun ways to program Optimus Prime to walk, punch, blast, drive, and convert at the swipe of your finger or command of your voice! The world has never seen an easier way to convert and roll out!

More than meets the eye.

At an incredible 19" tall when in robot mode, Optimus Prime isn't just awe inspiring in size and capability - the TRANSFORMERS Autobot leader is also equipped with commands and callouts from the original voice you've always known from the time Optimus Prime rolled out 35 years ago!


Optimus Prime is built premium throughout, with the world's most advanced collection of microchips and servo motors the industry has ever seen. Over 5000 components make up this TRANSFORMERS hero, along with 60 microchips and 27 servo motors. Witness each punch, blast, breathe and conversion, all done with seamless precision, right before your eyes. Enjoy the most amazing TRANSFORMERS experience the industry has ever interacted with.